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Ojai Orange | The Column of Lasting Insignificance | Books | Wait-A-Minute

February 9, 2008
John Wilcock - January 5, 2008

 

  The column of lasting insignificance
     


also posted:



2011
November 26 2011
November 19, 2011
November 12, 2011
November 5, 2011
October 29, 2011
October 22, 2011
October 15, 2011
October 8, 2011
October 1, 2011
September 24, 2011
September 17, 2011
September 10, 2011
September 4, 2011
August 27, 2011
August 20, 2011
August 13, 2011
August 6, 2011
July 30, 2011
July 23, 2011
July 16, 2011
July 9, 2011
July 2, 2011
June 25, 2011
June 18, 2011
June 11, 2011
June 4, 2011
May 28, 2011
May 21, 2011
May 14, 2011
May 7, 2011
April 30, 2011
April 23, 2011
April 16, 2011
April 9, 2011
April 2, 2011
March 26, 2011
March 19, 2011
March 12, 2011
March 5, 2011
February 26, 2011
February 19, 2011
February 12, 2011
February 5, 2011
February 5, 2011
January 29, 2011
January 22, 2011
January 15, 2011
January 6, 2011

2010
December 25, 2010
December 18, 2010
December 11, 2010
December 4, 2010
November 27, 2010
November 20, 2010
November 13, 2010
November 6, 2010
October 30, 2010
October 23, 2010
October 16, 2010
October 9, 2010
October 2, 2010
September 25, 2010
September 18, 2010
September 11, 2010
September 4, 2010
August 28, 2010
August 21, 2010
August 14, 2010
August 7, 2010
July 31, 2010
July 24, 2010
July 17, 2010
July 10, 2010
July 3, 2010
June 26, 2010
June 19, 2010
June 12, 2010
June 5, 2010
May 29, 2010
May 22, 2010
May 15, 2010
May 8, 2010
May 1, 2010
April 24, 2010
April 17, 2010
April 10, 2010
April 3, 2010
March 27, 2010
March 20, 2010
March 13, 2010
March 6, 2010
February 27, 2010
February 20, 2010
February 13, 2010
February 6, 2010
January 30, 2010
January 23, 2010
January 16, 2010
January 9, 2010
January 2, 2010

2009
December 26, 2009
December 19, 2009
December 12, 2009
December 5, 2009
November 28, 2009
November 21, 2009
November 14, 2009
November 7, 2009
October 31, 2009
October 24, 2009
October 17, 2009
October 10, 2009
October 3, 2009
September 26, 2009
September 19, 2009
September 12, 2009
September 5, 2009
August 29, 2009
August 22, 2009
August 15, 2009
August 8, 2009
August 1, 2009
July 25, 2009
July 18, 2009
July 11, 2009
July 4, 2009
June 27, 2009
June 20, 2009
June 13, 2009
June 6, 2009
May 30, 2009
May 23, 2009
May 16, 2009
May 9, 2009
May 2, 2009
April 25, 2009
April 18, 2009
April 11, 2009
April 4, 2009
March 28, 2009
March 21, 2009
March 14, 2009
March 7, 2009
February 28, 2009
February 21, 2009
February 14, 2009
February 7, 2009
January 31, 2009
January 24, 2009
January 17, 2009
January 3, 2009

2008
December 27, 2008
December 20, 2008
December 13, 2008
December 6, 2008
November 29, 2008
November 22, 2008
November 15, 2008
November 8, 2008
November 5, 2008
November 1, 2008
October 25, 2008
October 18, 2008
October 11, 2008
October 4, 2008
September 27, 2008
September 20, 2008
September 13, 2008
September 6, 2008
August 30, 2008
August 23, 2008
August 16, 2008
August 9, 2008
August 2, 2008
July 26, 2008
July 19, 2008
July 12, 2008
July 5, 2008
June 28, 2008
June 21, 2008
June 14, 2008
June 7, 2008
May 31, 2008
May 24, 2008
May 17, 2008
May 10, 2008
May 3, 2008
April 26, 2008
April 19, 2008
April 12, 2008
April 5, 2008
March 29, 2008
March 22, 2008
March 15, 2008
March 8, 2008
March 1, 2008
February 23, 2008
February 16, 2008
February 9, 2008
February 2, 2008
January 26, 2008
January 19, 2008
January 12, 2008
January 5, 2008

2007
December 29, 2007
December 22, 2007
December 15, 2007
December 8, 2007
December 1, 2007
November 24, 2007
November 17, 2007
November 10, 2007
November 3, 2007
October 27, 2007
October 20, 2007
October 13, 2007
October 6, 2007
September 29, 2007
September 22, 2007
September 15, 2007
September 8, 2007
September 1, 2007
August 25, 2007
August 18, 2007
August 11, 2007
August 4, 2007
July 28, 2007
July 21, 2007
July 14, 2007
July 7, 2007
June 30, 2007
June 23, 2007
June 16, 2007
June 9, 2007
June 2, 2007
May 19, 2007
May 12, 2007
May 5, 2007
April 28, 2007
April 21, 2007
April 14, 2007
April 7, 2007
March 31, 2007
March 24, 2007
March 17, 2007
March 10, 2007
March 3, 2007
February 24, 2007
February 17, 2007
February 10, 2007
February 3, 2007
January 20, 2007
January 13, 2007
January 6, 2007

2006
December 30, 2006
December 23, 2006
December 16, 2006
December 9, 2006
December 2, 2006
November 25, 2006
November 18, 2006
November 11, 2006
November 4, 2006
October 28, 2006
October 21, 2006
October 14, 2006
October 7, 2006
September 30, 2006
September 23, 2006
September 16, 2006
September 9, 2006
September 2, 2006
August 26, 2006
August 19, 2006
August 12, 2006
August 5, 2006
July 29, 2006
July 22, 2006
July 15, 2006

 

 

February 9, 2008

Obama should concede the obvious—that if he persuaded Hillary to adopt him as her veep, millions of conflicted Dems would be overjoyed to have their dilemma defuse
          from Jw’s column Nov 10, 2007

DOES SUBLIMINAL ADVERTISING actually work? Discover magazine says psychologists have been studying it since the late 19th century but apparently there’s still no general agreement. They quote the famous experiment exactly fifty years ago when eat popcorn and drink Coca Cola were flashed repeatedly on a cinema screen for less than one-third of a second supposedly resulting in spiked sales. Brooklyn College professor Matthew Erdelyi told the magazine: “There’s (still) a lot of interest but the subject matter is a little bit taboo”.

AN ATOMIC WING is the name for a sauce-covered chicken sold at the Quaker Steak and Lube in Erie, PA., and its name comes from its rating of 150,000 heat units on the standard Scoville measuring scale. (A jalapeno pepper is rated at 5,000). Writing in the New Scientist, Eric Bland says the heat comes from capsaicin in the chile pepper and when he visited New Mexico State University’s Chile Pepper Institute—which has been studying chillies for more than a century—he found they had bred one which clocked in at more than 1m Scoville units. Some researchers believe that capsaicin might help to treat cancer, but for a few daredevils it’s just that they like things hotter and hotter. “It’s only a matter of time before some dies from eating these incredibly hot sauces” forecasts Dave DeWitt, author of 31 books about chili peppers.

WARDROBING IS THE trade term for taking back to stores items that have been ‘bought’ for one-time use, and together with using counterfeit receipts and returning for credit goods that were stolen the first place, will cost retail stores $3.7 billion as a result of the past holiday season according to estimates by the National Retail Federation.

WE  CAN EXPECT to see 500,000 illegal immigrants crossing the border every year indefinitely, predicts The American Prospect, as long as the number of Mexican workers outgrows the number of jobs created, “The dirty little secret of Mexican out-migration to the US is that it has been encouraged by the oligarch-run governments of Mexico as a safety valve to get rid of ambitious, frustrated workers who otherwise could be trouble at home” says the mag, adding that “virtually everyone in Mexico knows that racketeer coyotes who organize the border crossings could not operate without at least tacit government approval”. Mexico’s problem is that it is ruled by an oligarchy of rich families “in a system of hyper-crony capitalism” and NAFTA has driven millions out of rural areas northwards. The only solution, says TAP, is to copy EU’s model of investing funds in poorer countries to generate job growth.

“The European ideal consists…of imposing on voters far-reaching changes to the way they are governed without allowing them a voice….Across (Britain) supine acquiescence is the order of the day. With only paltry exceptions, we see the same thing on the Continent. The handover of freedom and self-government to a smug, self-perpetuating, unelected bureaucratic elite is virtually complete, awaiting only ratification by the parliaments of the member countries”—The New Criterion, January

NO MATTER HOW MANY times the idiocy of expending 1.3 gallons of oil to produce one gallon of ethanol is pointed out, the policy is unlikely to change because so many politicians are bribed by agribusiness to use corn for this purpose. Popular Mechanics, in a piece headed The Ethanol Policy explains that it would take 450 pounds of corn to yield enough ethanol to fill the tank of an SUV, and to replace America’s imported oil would require putting 900 million acres—90% of the country’s farmland—under cultivation. “Once we’ve turned our farms into filling stations, where will our food come from?…our nation could end up with an ‘alternative’ energy that is enormously expensive yet barely saves a gallon of oil”.

THE TINKLING OF PIANOS will soon be a thing of the past in department stores if others follow the lead of Nordstrom which plans to eliminate such music without explaining whether it would be replaced. “It’s not an expense issue” Nordstrom’s spokeswoman told Stores magazine. “It’s a store environment issue. Like fashion, we want to be current”.

THE WILCOCK WEB:  If all the candidates could be limited to some finite sum (i.e. only public financing) for their electioneering, you can bet that TV ad rates would drop precipitously….“The future, according to some scientists, will be exactly like the past” reports John Sladek, “only much more expensive”… Snake fans will assemble at the oddly-named Alabama City of Opp on April 5 for the Rattlesnake Rodeo…..With full page ads in business magazines, the Mars company is inviting firms to advertise its logos and slogans  (“in company colors”) on millions of M&M’s…. Wal-Mart topped the list of Global retailers last year, with Target in 7th place. But Target ceo Robert Ulrich made $36.5 million, Wal-Mart’s H. Lee Scott ‘only’ $29.6m…… Jane Fonda was right about at least one thing: frozen grapes are delicious…. Hawaian obit: Oh no, Don Ho ….Now, what tennis whiz John McEnroe will always be most remembered for are those vulgar All Bran ads….. “I’ll be the first to make a fool of myself if I think it will help the party” admits Richard Branson…. Movie theaters have to fork up $50,000 to install 3-D systems, and pay an annual $25,000 licensing fee, but Forbes estimates they’ll be on 3,400  screens within a year…. Just as in NYC, Saudi Arabian diplomats are also scofflaws in London where they owe $58,000 of parking tickets….. “I’m like the Grateful Dead of Comedy”  boasts Tommy Chong. “I’ve got Chong-heads”….. With the help of subsidies, San Francisco plans to have 10,000 buildings equipped with solar power within the next few years…… That diamond-encrusted skull that sold for $100m last year was bought by its creator, Damien Hirst, and his friends to force up the artist’s market value…. For a mere $135, New York’s Metro system is offering “miniature Metro cards set in sterling silver”. Silver tokens sold as cufflinks cost $115--“You meet your destiny on the road you take to avoid it”--Carl Jung(1865-1961)

2/2/08

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